The Brewery Quarter Cheltenham’s Christmas Launch Party is on Saturday, 23rd November, and promises a festive extravaganza for all ages.

From 2-7pm, the area will be buzzing with performances that will light up the stage. Expect energetic routines from Stage Coach, Danceworks, and the Lakeside Primary School choir.

Music lovers will enjoy a diverse line-up, including a Taylor Swift tribute singer, pop star Ozma and a party band, guaranteed to keep the party vibes alive.

At 2:30pm, the Play Farm team will be bringing the festive cheer with music, dancing, and lots of Christmas fun for the kids on stage!

Santa himself will make magical appearances on stage every hour from 3-6pm, each followed by photo opportunities. Roaming princesses, including Moana, will delight the crowd, and perform a medley of songs on stage too. Don’t miss Thomas Trilby, who’ll entertain with his juggling, stilt walking, and comedy.

And for those seeking a little mischief, the Grinch will be up to no good—trying to ruin Christmas—but may grudgingly agree to a photo!

With so much festive fun on offer, surrounded by plenty of great venues where you can enjoy shopping food, drink and entertainment, this event is sure to kick-start the holiday season with joy and laughter. Plus look out for guaranteed SNOW!